Link Removal Services

There may be a few reasons why you need to have links removed from your backlink profile and regardless of the reason why we are here to help you.

Reasons why you may need to remove links.

1. Negative SEO. This is where your site has been subject to what can only be described a low quality ‘link attack’. Although a rare possibility, if you are working in very competitive niches your competitors may use Negative SEO to try and negatively impact your Google ranking so they can climb above you in the Google results pages.

2. Google Penguin. Although the Penguin algorithm update was mainly related to anchor text issues, it’s imperative that where you cannot get an anchor text changed by a webmaster then it

3. Google ‘Unnatural Links Warning’ message.

Have you been one of the recipients of the dreaded ‘Unnatural Links Warning’ messages from Google?

You know the one, it starts with:

Unnatural Links Warning Message
Dear Site Owner or Webmaster of,

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

I  guess if you’re on this page then you have received the message above or know someone who has and you need help to try and get Google to see that you’ve gotten rid of all the links it deems to be ‘Unnatural’.

One of the frustrating things about the message is that it does not tell you which links exactly are Unnatural and so the whole process of filtering through your 10’s, 100’s if not 1,000’s, of backlinks and determining which ones are unnatural is a time consuming and tedious process.

Editors Note: As of October 16th Google have provided a Disavow Tool which allows webmasters to submit links to Google which they believe may have caused the initial ‘unnatural links’ warning message.

Quote from Google
If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

And this is where we can help you. Our link removal services provides you with 2 clear options:

Option1: Link profile analysis

Included with this option:

  • We will firstly identify and ALL the backlinks to your website.
  • We will analyse all the links to see which ones should be flagged as ‘unnatural’.
  • Once we deliver the report it is down to you to remove all the unnatural links we identified.

Option 2: Link profile analysis and removal

Identifying the unnatural links is only the first part of the process and if you don’t want to end with having to deal with potentially 100’s of emails and webmaster contacts we can look after that major headache for you by doing all that hard work too.

Included with this option:

  • All of Option 1
  • We will contact the owners of all the sites we identify in the initial link profile analysis and request link removal.

Note 1: Website owners will be contacted 2 times before we give up trying for that link removal.

Note 2: Sometimes it is not possible to find the website owner or they will not respond to emails so we cannot guarantee that all 100% of the identified links will be removed.

Note 3: It has been known for some website owners to ask for a small $ fee to have a link removed. If that happens we will consider whether it’s worthwhile paying that small fee and advise you accordingly.


We are more than happy to provide additional assistance once the link profile analysis and removal service is completed. At this stage you will need to contact Google and submit a Reconsideration Request. It’s important that the Reconsideration Request is thorough and includes all the details necessary for Google to make an informed decision on your request. Please get in touch if you’d like some help with this part of the process and we can provide you with a cost for help in drafting the message to Google. (We charge a $50 fee for this service.)

Additional advice on link removal

From experience you need to be fully aware of what any link removal may have on your ranking.

  • Google has finally provided a very helpful option for webmasters called the Disavow Links Tool. As the name suggests you can now submit a list of links to Google which they will ‘disavow’ or not use as part of their assessment of your website. According to Google this tool is primarily for use when you get the ‘Unnatural Links’ message in your Webmaster account.
  • Do not expect your website to suddenly go back to its previous ranking when all the unnatural links have been removed and your site has been given the all clear by Google after the Reconsideration Request.
  • It’s also more important than ever to continue building backlinks to your website and ensuring that the links are high quality i.e. links that are from relevant sites & content. We can help with your ongoing link building efforts and provide a number of link building services to suit all budgets.


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