Search engine optimisation is the bane of many would-be internet entrepreneurs. If an online business owner – or any business owner, for that matter – doesn’t take the time to properly learn the ins and outs of SEO, it can mean the difference between success and failure. Fortunately, it isn’t that hard to learn good search engine optimisation practices, and there are several online guides that will walk you through the process.
There are many factors involved in good SEO, but the 4 key points are:
If you get these 4 things right, your website will be much better optimised than if you ignore SEO entirely and leave it up to chance for search engines to find your sites.
Properly optimising a website requires having good site content, or ‘on-page SEO’. By having keyword-rich article and site content, the search engines will be more likely to rank your site highly for the keywords you have selected. Good on-page SEO requires using keywords throughout your content but not doing what is called ‘keyword stuffing’, where keywords are overused and make the content read poorly.
This is where something known as ‘keyword density’ comes into play. Keyword density is basically how many times you have a specific keyword in your text, and how long the article or blog post itself is. If you have a 300-word article or blog post, having a keyword density between 1-3% is usually ideal for SEO purposes. Checking keyword density can be done with many free online tools.
Off-page SEO is as important, if not even a little more important, than on-page SEO. Creating articles, videos, and other types of content and submitting them to other websites and blogs is a vital way to build credibility for your site. Google takes this into account when it ranks your site; having many other sites with high page rank that link to your site is a very important way to get ranked highly.
Building off-page SEO content, or backlinks, is very important and can take some time. It can be done by contacting other webmasters in your niche and asking them for links or doing a link trade. You can write articles, do videos, and submit blog posts to other blogs to get backlinks. It is good to note that there are different kinds of backlinks such as one way links, two way links, reciprocal links, etc. Make sure you learn the specific types of backlinks and what would work best for your website’s SEO.
There are many factors to search engine optimisation and it can be a difficult thing to learn. However, with proper time and training in SEO, you can have a website that goes from being at the very bottom of the rankings to a top search position if your site is properly optimised. Learning search engine optimisation is a crucial factor for any business or webmaster, and should be considered a key part of any successful venture.